After working for Interbike for years, PressCamp founder Lance Camisasca jumped ship from the largest cycling tradeshow in North America to launch a smaller, more intimate event. PressCamp pairs brands and journalists in one-on-one meetings that not only allow better stories to be told, but also for relationships to be built that advance both party's interests. The concept proved so popular, ECRM purchased it but kept Lance and his team on to continue to run it and grow the concept to serve other industries.
We talk about how the PressCamp concept came about, how he wrangled the necessary interest from both sides of the table to encourage more brands and more journalists to show up, and the power of a good checklist and timeline. If you're thinking of launching an event or event management business, there are plenty of great lessons to be learned from our conversation.
For complete show notes, find this episode's companion blog post at TheBuildCycle.com.