For our first ever Build Cycle podcast, I interview Marc Basiliere of Lindarets. Marc started in adventure project management before launching his own cycling review site, then started writing for me at Bikerumor.com and ultimately ended up contributing to Singletrack UK. During which he held down a full time job at the DOE, but all the while was paying careful attention to the ways people were hacking their mountain bikes to make them work better. Finally, he launched Lindarets to do something about it, using his design engineering background to create small components and fixes for common upgrades and hacks.
We talk about how his educational and work background laid the foundation for Lindarets, how and why he launched it, and the steps taken to go from idea to finished product out in the market (and on the trail). These business lessons are invaluable for any entrepreneur looking to startup a small product business, particularly if their strengths lie in concept and design and they're looking to outsource production.
For complete show notes, find this episode's companion blog post at TheBuildCycle.com.