The Build Cycle #049: Fireside co-founders tell how to (possibly not) run a conference

July 3, 2018

I'll be honest. This conversation didn't exactly head in the direction I thought it would, but that's what makes it so darn fun to listen to. It might be my most entertaining episode yet, and in the end, it came out full of value, too. Dan Levine and Steven Pulver started Fireside Conference four years ago with the idea that they'd make a startup conference more like summer camp - informal, fun, and intimate. The kind of event where you make real connections and new friends, far beyond corporate networking. It caught on, and even though they lost a lot of money that first year, Dan and Steve decided to keep doing things the way they want, financial consequences be damned. And there's lessons in that. But they keep growing, and have found ways to run an insanely cool conference that attracts some incredible talent without having to pay anyone to attend, and that's led to other revenue opportunities. If you're thinking of creating a conference or any other event, this is a great episode that covers a wide range of things you'll absolutely need to consider before putting your plans in place!

For full show notes, links and images, check out this show's post at TheBuildCycle.com/Podcast

Be sure to subscribe on iTunes, Stitcher or Google Play and leave a review and rating! And let me know who you'd like to hear interviewed...just message me on Facebook, Twitter or Instagram.

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The Build Cycle #048: Build a better service business w/ Bikeflights.com founder Bill Alcorn

June 25, 2018

If you're looking to build a service business, especially one that utilizes an existing service infrastructure, this episode is for you. There are some industries - finance, insurance, and  telecom come to mind - that are so big and so regulated, that they just seem insurmountable. Yes, they could all be better. Much better, but where do you start? This week’s guest is Bill Alcorn, founder of BikeFlights.com. He tackled another giant, complicated segment - shipping - in order to make it easier and cheaper for cyclists to ship their bikes to events, races or just ahead of them for a long weekend with friends. And when I say cheaper, I mean a LOT cheaper. So, how did he build an incredible customer service and benefits layer on top of FedEx’s existing network while talking them into offering rates as low as half of standard ground shipping? That answer and so much more in this interview!

For full show notes, links and images, check out this show's post at TheBuildCycle.com/Podcast

Be sure to subscribe on iTunes, Stitcher or Google Play and leave a review and rating! And let me know who you'd like to hear interviewed...just message me on Facebook, Twitter or Instagram.

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The Build Cycle #047: Build a Scalable Business w/ World Bicycle Relief founder FK Day

June 18, 2018

What if you start a non-profit out of a for-profit, then that non-profit starts its own for-profit to fund its non-profit operations? Sound confusing? It’s not, and it’s actually an incredibly smart way to help change the world without constantly relying on donations and hand outs to operate. FK Day co-founded SRAM, one of the world’s largest cycling component brands. Then, after 20 years, he stepped aside to launch World Bicycle Relief, taking all of the business lessons he learned from SRAM and applying them to grow rapidly and make a massive impact through bicycle donations. You may not be making the world a better place through cycling, but there are a ton of corollaries any entrepreneur can use to grow by empowering employees, building so you can scale, and going where your customers are. Listen in to hear how FK has built a massive global enterprise and his tips for doing the same with your own business!

For full show notes, links and images, check out this show's post at TheBuildCycle.com/Podcast

Be sure to subscribe on iTunes, Stitcher or Google Play and leave a review and rating! And let me know who you'd like to hear interviewed...just message me on Facebook, Twitter or Instagram.

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The Build Cycle #046 - Crush Kickstarter with Peak Design’s Peter Dering

June 12, 2018

Are you ready to CRUSH kickstarter? If you’re like me, you probably think of crowdfunding as a way to launch your product, using it to raise the money needed to fund the startup. Well, we might be all wrong. Peak Design did it differently, and they are killing it on Kickstarter, having raised more than $16 million across seven projects in as many years. So, what is founder Peter Dering’s secret? Getting the product ready to ship before launching the campaign, then use the campaign to build buzz and sales. Counterintuitive? Yes, and that’s only the beginning. We discuss his crazy early bird pricing concept that drives massive sales, plus margins, shipping, logistics, customer service, how to make a great video, and so much more. If you’re considering using Kickstarter, IndieGoGo or any other crowdfunding system to launch your product, you absolutely MUST listen to this episode. Please welcome, Peter Dering!

For full show notes, links and images, check out this show's post at TheBuildCycle.com/Podcast

Be sure to subscribe on iTunes, Stitcher or Google Play and leave a review and rating! And let me know who you'd like to hear interviewed...just message me on Facebook, Twitter or Instagram.

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The Build Cycle #045 - Build a better brand with Stoked Roasters’ Jax Mariash

May 29, 2018

If you’ve ever dreamt about turning your passion into your business, this episode is for you. Jax Mariash is the founder of Stoked Roasters, a small but growing coffee company that took a different approach to their branding. See, Jax is also an insanely good athlete, so she combined her love of the outdoors, travel and being stoked on life with a passion for coffee. Boom, Stoked Roasters was born and in just a few short years she’s grown it to almost a million dollars in annual revenue, opened two stores and so much more. All while training and competing at the very highest level…seriously, just wait until you hear what’s she’s doing. This episode is full of inspiration, but also practical tips on creating a unique brand, hiring the right kinds of people, and expanding your retail presence. And we geek out a bit on coffee, too. So fill your cup, kick back, and enjoy this conversation with Jax Mariash!

Be sure to subscribe on Apple Podcasts/iTunes, Stitcher or Google Play and leave a review and rating! And let me know who you'd like to hear interviewed...just message me on Facebook, Twitter or Instagram.

Quick favor: Can you hit that link to Apple Podcasts and leave a rating and review? Thanks!

Check out the show notes, links, images and more from this episode here:

http://tylerbenedict.com/2018/05/29/the-build-cycle-podcast-045-turn-your-passion-into-a-business-w-stoked-roasters-jax-mariash/

 

 

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The Build Cycle #044: Owning Your Outcome & Life w/ Jordan Harbinger

May 16, 2018

Long time fans have been wondering "Why did Jordan Harbinger leave the Art of Charm podcast?" Yes, Jordan’s departure from AoC came a surprise to its listeners, but it shouldn’t have come as a surprise to him. We discuss why he's no longer there, but that's just the starting point in this wide ranging conversation on how anyone can pick up on the signals that their business (or personal) relationships might be going the wrong way. He explains why it’s so important to be real with yourself about how you and your partners are getting along.

In this massively informative interview, we also discuss how he's rebuilding his audience through The Jordan Harbinger Show. He also shares his tips on how to create a world class podcast, attract top notch guests, and keep listeners coming back for more. It's valuable info, but throughout it all, we continue to explore what it takes to own your future by owning your decisions. If you're struggling to grow your company, keep your workers or business partners happy, or just can't seem to get a break, this episode will help open you up to a better, more growth-oriented mindset!

For the full show notes, links and more bonus info, check out this episode at TheBuildCycle.com/podcast

Be sure to subscribe on iTunes, Stitcher or Google Play and leave a review and rating! And let me know who you'd like to hear interviewed...just message me on Facebook, Twitter or Instagram.

This episode is brought to you by HealthIQ, check out them out to save real money on life insurance and show your support for this Podcast!

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The Build Cycle #043: Succeed on YouTube Long Term - Col Collective’s Mike Cotty, Part 2

May 11, 2018

What if you could leverage your work so that others pay for your passion project? That's what Col Collective founder Mike Cotty is doing, getting his sponsors to fund his YouTube channel. In this Part 2, we explore how he films, edits and produces his video, the equipment he uses, and how he's now using his brand equity to expand the business without necessarily expanding his work load.

If you've ever dreamt of being a YouTube star or creating a channel that draws millions of viewers, Mike explains how to do it right and create content that will stand the test of time.

Not interested in YouTube? There's still plenty here for you, too. Mike's approach to leveraging the brand that he's built serves as an example all of us should be thinking about. How can we take what we're doing and make it valuable to others such that they'll pay us to be associated with our brand? Listen to how he's doing it and then put on that thinking cap!

For the full show notes, time stamps and more, check out The Build Cycle blog!

Be sure to subscribe on iTunes, Stitcher or Google Play and leave a review and rating! And let me know who you'd like to hear interviewed...just message me on Facebook, Twitter or Instagram.

This episode is brought to you by HeathIQ. If you're a founder and have anyone counting on you -family, employees, investors- you need life insurance. If you stay fit, and we all should to be able to run a company, then HealthIQ could save you real dollars on your life insurance policy. Learn more and support this episode by checking them out at HealthIQ.com/BuildCycle

 

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The Build Cycle #042: Start your business while working full time - Col Collective’s Mike Cotty, Part 1

April 26, 2018

If you've ever wondered how you could start your own business as a side hustle while being employed full time, this episdoe is for you. Especially if you actually like your job, but dream of more freedom.

Mike Cotty started The Col Collective while working for Cannondale, and he loved what he was doing. But the open road and opportunity beckoned, meeting him around every bend in the road. Our first conversation lasted more than three hours long, and was simply too much to edit down, but was a great discovery call. For this podcast and the upcomind Part 2, I had better questions to ask, and we nailed it.

In Part One, we talk about how he found his dream job early on, but unknowingly started planting seeds that would grow into his own gig. Why is this worth listening to? Because it shows that even if you really enjoy your job, sometimes you need to reevaluate your personal goals and make sure they're aligned with your current heading. It also illustrates how you can start the process of launching your own company way, way before jumping ship, how you can leverage your experience to become a consultant or contractor for your former employer, and learn the skills you need in the future while still on someone else's payroll. It's the long game, but it makes jumping ship a lot less scary and keeps the income flowing while you start up. If you're wondering how to start a side hustle while at a full time job, this is one way to do it right!

Be sure to subscribe on iTunes, Stitcher or Google Play and leave a review and rating! And let me know who you'd like to hear interviewed...just message me on Facebook, Twitter or Instagram.

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The Build Cycle Podcast #041 - Tentsile founder Alex Shirley-Smith

March 25, 2018

I've long believed that if you made something so cool it can't be ignored, then you've got a real business opportunity. Not a business yet, just an opportunity. But put in the work to build a real product, manage production and dial in the marketing, and that business opportunity can explode into a wildly successful brand. That's exactly what Tentsile founder Alex Shirley-Smith did with his amazing floating tree tents. Listen in as he tells where the idea came from, how he overcame crazy manufacturing problems (including getting banned from his own factory), and has grown sales volume more than 10x every year!

This episode is brought to you by HealthIQ, be sure to check out the note at the bottom of this post and see why, as an entrepreneur, that matters for you!

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Be sure to subscribe on iTunes, Stitcher or Google Play and leave a review and rating! And let me know who you'd like to hear interviewed...just message me on Facebook, Twitter or Instagram.

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The Build Cycle Podcast #040 - Strider Bikes founder Ryan McFarland

March 15, 2018

What do you do if you have a life changing product, but no knows they need it?

That's the problem Strider Bikes founder Ryan McFarland faces. In this episode we talk about how he redesigned the bicycle for kids as young as 2 by throwing conventional designs out the window. The result is a balance bike, and it works perfectly, but it was solving a problem most parents didn't know they had. And new models catering to different audiences like special needs persons suffered the same problem. Ryan and I discuss their marketing solution, as well as retail challenges, market opportunities, manufacturing and other random things we all deal with as entrepreneurs. Please enjoy this wide ranging interview

Find this episode's show notes, images, links and more right here.

Be sure to subscribe on iTunes, Stitcher or Google Play and leave a review and rating! And let me know who you'd like to hear interviewed...just message me on Facebook, Twitter or Instagram.

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