The Build Cycle #044: Owning Your Outcome & Life w/ Jordan Harbinger

May 16, 2018

Long time fans have been wondering "Why did Jordan Harbinger leave the Art of Charm podcast?" Yes, Jordan’s departure from AoC came a surprise to its listeners, but it shouldn’t have come as a surprise to him. We discuss why he's no longer there, but that's just the starting point in this wide ranging conversation on how anyone can pick up on the signals that their business (or personal) relationships might be going the wrong way. He explains why it’s so important to be real with yourself about how you and your partners are getting along.

In this massively informative interview, we also discuss how he's rebuilding his audience through The Jordan Harbinger Show. He also shares his tips on how to create a world class podcast, attract top notch guests, and keep listeners coming back for more. It's valuable info, but throughout it all, we continue to explore what it takes to own your future by owning your decisions. If you're struggling to grow your company, keep your workers or business partners happy, or just can't seem to get a break, this episode will help open you up to a better, more growth-oriented mindset!

For the full show notes, links and more bonus info, check out this episode at TheBuildCycle.com/podcast

Be sure to subscribe on iTunes, Stitcher or Google Play and leave a review and rating! And let me know who you'd like to hear interviewed...just message me on Facebook, Twitter or Instagram.

This episode is brought to you by HealthIQ, check out them out to save real money on life insurance and show your support for this Podcast!

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The Build Cycle #043: Succeed on YouTube Long Term - Col Collective’s Mike Cotty, Part 2

May 11, 2018

What if you could leverage your work so that others pay for your passion project? That's what Col Collective founder Mike Cotty is doing, getting his sponsors to fund his YouTube channel. In this Part 2, we explore how he films, edits and produces his video, the equipment he uses, and how he's now using his brand equity to expand the business without necessarily expanding his work load.

If you've ever dreamt of being a YouTube star or creating a channel that draws millions of viewers, Mike explains how to do it right and create content that will stand the test of time.

Not interested in YouTube? There's still plenty here for you, too. Mike's approach to leveraging the brand that he's built serves as an example all of us should be thinking about. How can we take what we're doing and make it valuable to others such that they'll pay us to be associated with our brand? Listen to how he's doing it and then put on that thinking cap!

For the full show notes, time stamps and more, check out The Build Cycle blog!

Be sure to subscribe on iTunes, Stitcher or Google Play and leave a review and rating! And let me know who you'd like to hear interviewed...just message me on Facebook, Twitter or Instagram.

This episode is brought to you by HeathIQ. If you're a founder and have anyone counting on you -family, employees, investors- you need life insurance. If you stay fit, and we all should to be able to run a company, then HealthIQ could save you real dollars on your life insurance policy. Learn more and support this episode by checking them out at HealthIQ.com/BuildCycle

 

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The Build Cycle #042: Start your business while working full time - Col Collective’s Mike Cotty, Part 1

April 26, 2018

If you've ever wondered how you could start your own business as a side hustle while being employed full time, this episdoe is for you. Especially if you actually like your job, but dream of more freedom.

Mike Cotty started The Col Collective while working for Cannondale, and he loved what he was doing. But the open road and opportunity beckoned, meeting him around every bend in the road. Our first conversation lasted more than three hours long, and was simply too much to edit down, but was a great discovery call. For this podcast and the upcomind Part 2, I had better questions to ask, and we nailed it.

In Part One, we talk about how he found his dream job early on, but unknowingly started planting seeds that would grow into his own gig. Why is this worth listening to? Because it shows that even if you really enjoy your job, sometimes you need to reevaluate your personal goals and make sure they're aligned with your current heading. It also illustrates how you can start the process of launching your own company way, way before jumping ship, how you can leverage your experience to become a consultant or contractor for your former employer, and learn the skills you need in the future while still on someone else's payroll. It's the long game, but it makes jumping ship a lot less scary and keeps the income flowing while you start up. If you're wondering how to start a side hustle while at a full time job, this is one way to do it right!

Be sure to subscribe on iTunes, Stitcher or Google Play and leave a review and rating! And let me know who you'd like to hear interviewed...just message me on Facebook, Twitter or Instagram.

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The Build Cycle Podcast #041 - Tentsile founder Alex Shirley-Smith

March 25, 2018

I've long believed that if you made something so cool it can't be ignored, then you've got a real business opportunity. Not a business yet, just an opportunity. But put in the work to build a real product, manage production and dial in the marketing, and that business opportunity can explode into a wildly successful brand. That's exactly what Tentsile founder Alex Shirley-Smith did with his amazing floating tree tents. Listen in as he tells where the idea came from, how he overcame crazy manufacturing problems (including getting banned from his own factory), and has grown sales volume more than 10x every year!

This episode is brought to you by HealthIQ, be sure to check out the note at the bottom of this post and see why, as an entrepreneur, that matters for you!

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Be sure to subscribe on iTunes, Stitcher or Google Play and leave a review and rating! And let me know who you'd like to hear interviewed...just message me on Facebook, Twitter or Instagram.

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The Build Cycle Podcast #040 - Strider Bikes founder Ryan McFarland

March 15, 2018

What do you do if you have a life changing product, but no knows they need it?

That's the problem Strider Bikes founder Ryan McFarland faces. In this episode we talk about how he redesigned the bicycle for kids as young as 2 by throwing conventional designs out the window. The result is a balance bike, and it works perfectly, but it was solving a problem most parents didn't know they had. And new models catering to different audiences like special needs persons suffered the same problem. Ryan and I discuss their marketing solution, as well as retail challenges, market opportunities, manufacturing and other random things we all deal with as entrepreneurs. Please enjoy this wide ranging interview

Find this episode's show notes, images, links and more right here.

Be sure to subscribe on iTunes, Stitcher or Google Play and leave a review and rating! And let me know who you'd like to hear interviewed...just message me on Facebook, Twitter or Instagram.

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The Build Cycle Podcast #039 - Bearded Bros energy bars’ Caleb Simpson

February 22, 2018

So, you want to start a nutrition or supplement company?. After all, energy bars and healthy snack foods are exploding, right? Here's how the business really works, as told by someone who's been doing it for almost eight years, gained distribution in REI and Whole Foods, and built their own production kitchen.

Seeking healthier real food options to fuel their adventures, co-founders Caleb Simpson and Chris Herbert launched Bearded Brothers to offer energy bars made with real, whole foods and organic ingredients. In this interview, Caleb shares how they started, the challenges and opportunities of gaining national retail distribution, and their marketing tactics. Plus, why they're betting heavily on direct to consumer sales as a channel for growth. Which means there's a lot to learn, whether you're in the food or supplement industry or not.

Be sure to subscribe on iTunes, Stitcher or Google Play and leave a review and rating! And let me know who you'd like to hear interviewed...just message me on Facebook, Twitter or Instagram.

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The Build Cycle Podcast #038 - Handup Gloves

January 30, 2018

Do you want to start an apparel or accessories brand? Or see how others are using social media to grow their brand and sales? Handup Gloves founder Cody Wallis tells us how he does both, along with tips and tactics to create the designs and get a finsihed product manufactured and delivered. He started the company just out of college and figured the numbers made sense, so what could possibly go wrong? Worst case, they'd be stuck with inventory in their living room and sell it off slowly. Fortunately, it's done much, much better than that. Here's his startup story!

Be sure to subscribe on iTunes, Stitcher or Google Play and leave a review and rating! And let me know who you'd like to hear interviewed...just message me on Facebook, Twitter or Instagram.

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The Build Cycle Podcast #037 - The Sufferfest Founder David McQuillen

January 17, 2018

“The best entrepreneurial ideas are when someone solves their own problem and then realizes there are other people out there that have the same problem.”

Think about a product you use weekly, then think about every way you could make it better. Then figure out how you could turn that into a product even without a the budget. That’s exactly what David McQuillen did when he launched The Sufferfest, a digital download series of cycling trainer videos that’s grown into a streaming app with exclusive rights to UCI race footage and global audience. While he may have lucked into a better distribution method, he made something infinitely better than the alternatives of the time, and has continued to improve it to stay at the top of his game and remain relevant amongst a slew of new virtual and digital competition. Here’s his story, full of lessons for any entrepreneur!

Check out the full show notes at The Build Cycle, and follow us on Facebook, Twitter & Instagram for bonus content between episodes!

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The Build Cycle Podcast #036 - Kids Adventure Games

January 5, 2018

Wondering how to start an events business? It doesn't matter if you're running a tradeshow, a conference, a marathon, or a kids obstacle course race series, the fundamentals are the same. That last one is what Billy and Helen Mattison have done, building Kids Adventure Games into a national race series that's ripe for growth. In this episode, they share where the idea came from, the participation numbers they need to fill an event, where their revenue comes from, and how they've created an experience that surprises and delights kids and parents alike. That helps them fill future events with repeat customers and grow the event through the wonderful free marketing known as "word of mouth". It takes more than a great idea to run a successful event, though. We talk about venue selection, timing, staffing and more, giving you a solid foundation upon which to build your own killer event or series.

For full show notes and images, click here.

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The Build Cycle Podcast #035 - Polartec CEO on Management & Leadership

January 2, 2018

As a founder, many of us start our companies solo, then bring on people to help. And that's where it can get tricky…we're idea people, right? Not managers. No one taught us how to do this. How do you manage people? Could you do it better? Is there a difference between managing 10 employees or 600? Gary Smith is CEO of Polartec, one of the world's largest technical fabric manufacturers. They supply to The North Face, Timberland, Eddie Bauer & virtually every other outdoor clothing brand. He's also owner of Independent Fabrication, a boutique custom bicycle brand. Between the two, he's managing completely different workforce types and sizes. In this episode, he tells us how he does it and provides lessons on leadership we can all put into practice immediately!

Check the show notes for images and analysis, and be sure to follow us on Facebook, Twitter and Instagram for bonus content between episodes!

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