The Build Cycle Podcast #028 - BOA founder Gary Hammerslag

October 6, 2017

Ultimately, this story is about making a better mousetrap. After seeing people struggle with lacing systems, BOA founder Gary Hammerslag used his experience in medical device wires to fashion a mechanical wire-and-real closure system that allowed for uniform, consistent fit. Two things are important here: First, consumers weren't thinking they needed something better. Second, Gary didn't try to devise a better way of lacing up winter boots, he came up with something entirely new, different and better. He saw a problem for which a solution wasn't even being considered, which means opportunity. The challenge, then, wasn't just to create a solution, but figure out how he could bring it to market. And therein lie some of the key lessons in this episode - Gary talks about working with OEM partners, preserving capital, and marketing to two different audiences.


For complete show notes and images, head over to the The Build Cycle Blog!


Facebook Comments: