Ep #033 - How to Use Aspirational Marketing w/ Tenkara USA founder Daniel Galhardo

November 16, 2017

Do you ever wonder if other entrepreneurs are struggling with the same issues you are?

Daniel Galhardo launched Tenkara USA in 2009 and has grown it into the premiere brand of Japanese-style fly fishing rods through a combination of beautiful branding and aspirational marketing. But like every founder, he struggles with the same issues all entrepreneurs do. In this episode, we discuss how he's still figuring out his product cycle and management, hiring, and the ever vexing issue of how to delegate when you already know how to do it so well yourself.

We discuss how to keep things fresh when your products don't change every year, some of the ways we vet potential employees, as well as his startup story of finding manufacturers and launching the brand.

Like so many of us, he's figuring it out as he goes. One of my favorite quotes from this episode is: "I still treat my business as a learning opportunity. It's fun figuring things out, even if it's the hard way sometimes."

So, cast your attention this way and get ready to land some inspiration for running your own business better!

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For full show notes, links and images, check out this show's post at TheBuildCycle.com/Podcast

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